Delusional: Winning the Weekly War of Dentistry
I Spent $600,000 Learning Dentistry—And Almost Nothing Learning How to Get Someone to Say Yes.
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What it is about
Dentists spend hundreds of thousands of dollars learning how to become great clinicians—and then thousands more every year on CE, new techniques, technology, and advanced procedures.But how much have you invested in learning how to attract the right patients, communicate value, increase case acceptance, and get someone to actually say YES to the dentistry you're capable of delivering?That was one of the biggest…
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