Ingrid Murra

Dr. Ingrid Murra is a Harvard-trained Orthodontist as well as Founder and CEO of Two Front—a digital orthodontic clinic for dentists that puts the clear aligner arm of their practice on autopilot while providing their patients with the highest quality care.

Innovator Insights

• Embrace the Opportunity: As a general dental practitioner, recognize the incredible opportunity you have to change lives by offering Invisalign treatment. Your role in boosting patients’ confidence and helping them operate from a place of love is invaluable.

• Educate and Empower: Focus on educating your patients about the benefits of orthodontic treatment and the importance of straight teeth and a healthy bite. Empower them to make informed decisions about their oral health and overall well-being.

• Collaborate with Orthodontic Experts: When offering Invisalign, consider partnering with virtual orthodontic practices like Two Front. By working with top-tier Invisalign orthodontists, you ensure that your patients receive the highest quality care and achieve optimal results.

• Prioritize Patient Experience: Invest in creating a positive and seamless patient experience throughout the treatment journey. Utilize technology and communication touchpoints to address patient concerns, provide timely updates, and minimize buyer’s remorse.

• Focus on Quality and Professionalism: Differentiate yourself from mail-order aligner companies by emphasizing the involvement of orthodontists in treatment planning and the use of high-quality materials. Position yourself as a trusted professional who prioritizes accurate treatment planning and delivers superior outcomes for patients.